content
Production

One of my favorite hats to wear as a social media manager is Content Creator. I produce content that is tailor made for social - whether that’s big budget campaigns or shooting content on the fly.

Consulting services include:

Creative direction

I concept, write, storyboard and cast social campaign videos and photos. I specialize in content for Instagram and TikTok, where I create the look and feel for your brand through social-first campaigns.

Shoot production

Once we’ve outlined the content needed, I’ll be on-site with your creators, videographers for photographers to execute engaging social content.

Social capture

Anything has the opportunity to become a social moment. At the office, on photoshoots, during events - I am always ready to shoot supplementary social content. In addition to directing and producing, I also bulk-shoot, edit and organize video to complete a robust campaign.

CASE STUDY

A few years ago I produced a content series with Reese Witherspoon to promote our brand, Draper James, in partnership with YouTube. We wanted something that was a series that we could shoot with Reese that felt true to the brand’s Southern DNA. Writing the scripts with our creative director and David Schlussel came naturally for this project. With a lean team, I produced this series and oversaw the social rollout strategy in lockstep with YouTube and Instagram. This dovetailed into more YouTube series like Draper James Girl on the Street and Summer Concert series, which ended up being a key part to Draper James’ national campaigns.