social
media
For the last 10 years I’ve managed high-profile social media accounts at an international scale. I’m not afraid to get into the nitty-gritty of the best practices for a single post, or go high level to develop a multi-platform campaign. I live and breathe social, so you don’t have to.
Consulting services include:
Account Audits
With a social media audit, you will receive a thorough assessment of your existing strategy, a competitive analysis, and a distinctive social media plan tailored to your brand.
Content Management
Need to streamline how you run your channels? Let me help you get organized with a content management process based on the size of your team. Whether it’s tailored for a specific social launch or an always-on cadence, we can make sure that each channel gets the attention it needs to work for your brand.
Channel Strategy
Together we will develop a social media playbook, that lays out where you show up, with what content, and how often. You’ll be set up with unique social-first franchises and a plan to maintain each platform.
Social Best Practices Training
Let’s break down the details of how to optimize your content for each channel. I’ll leave you with a publishing checklist for the day-to-day posting. The devil is in the details.
Social Campaign Strategy
I am an expert in taking a brand moment and amplifying it across social in a meaningful way. I always make sure that content is tailored to each channel and reaches the right audience.
CASE STUDY
My most recent social media management project is part of Instagram’s @creators strategy, where I launched Meta’s first TikTok account, @instagramcreators. I create 5x weekly engaging videos that educate creators on the latest from Instagram. The key to our growth is the casting strategy — we commission a majority of content from emerging and established creators that resonate on the platforms. I cast each video, oversee the content calendar, publishing, content production and reporting for @creators and @instagramcreators.
