influencermarketing
I’ve been managing advocacy programs through the evolution of blogger to influencer to creator. I love playing matchmaker to connect digital talent with brands to amplify their social presence.
Consulting services include:
Influencer Strategy
Defining an influencer community is key. I’ll create a tiered approach to working with tastemakers that works for your budget and brand. I’ll help you identify new and existing cohorts to drive earned and paid social media conversation.
Gifting/Paid Campaigns
For a big “curtains up” campaign moment, I oversee all the details about what to post, when and where. This includes working through partnership contracts, fees and all the non-glamourous parts of influencer campaigns.
Creator Commissions
I’ll partner with creators who specialize in UGC or content creation to outsource your social content. I have rosters of emerging digital talent who are ready to expand their scopes and work with brands just like you. I’ll brief them, work with them on the deliverables, and fold this into our overall content strategy.
CASE STUDY
At Tory Burch, I oversaw the social and influencer strategies for key product launches, brand events and runway show amplification and how it was integrated into our global campaigns. For example, when we launched the #TMonogram handbag, we cast over 30 influencers ranging from mega to micro influencers who simultaneously posted about the product for a global moment that tied back to the print and digital campaign. After just one season, the hashtag had over 20K uses and it was the top-selling product.
